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India is slated as a fashion house. The winning of beauty pageants has given more fillip to the fashion industry. There is a need to improve the marketing and get it to a more international platform. India is famous for its clothes and finery. Supermodels too vouch for the traditional art work of India. Brands are looking into fusion alliance with Indian fashion designers. Many of them borrow ideas from the village life and try to work out a fusion design that is international, trendy and fashionable.
The fashion week in India was a great success. The fashion photographers are specialized in their work. The Indian garment industry is very high on exports. Going from brocade, embroided kurtis and embellished works, the Indian clothes are a sign of comfort. The best thing about Indian clothes is that the comfort level is very high. Indians have a penchant for cottons and muslin which is suited for the tropical weather. The traditional tie and dye pattern translates into a fashion statement when tried with different apparels.
The fashion houses are constantly looking for experiments. The yoke and appliqué design bear a resemblance to the pre historic times. This is tried in ethnic wear. The styles in blouses, cuts, straps are exquisite. The encouragement is high as today Indians are very conscious about the personality. Whatever enhances a personality is admired by them. Many stylists have a great demand in market because of their unique ability to put together a costume.
Along with the fashion industry, the industry connected with accessories is also flourishing. Young and old people have a liking for wearing accessories matching with their garment. The styles in shoes resemble the simple chappal, juti or shoe. What makes it special is the embroidery and craftsmanship. Simple saris or salwar kameez for daily wear are highlighted with lace work, chikan borders and several other patterns to make it special.
To sum it up, the Indian fashion industry has a niche of its own. The unique capacity lies in exploring, blending and adopting styles that are international. Our fashion schools regularly produce exponents in fashion industry which is a compliment to our nation.
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